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Run For Wine Project
Run for Wine is a road race and leisure event created in Brazil by Uvva Wine Bar, designed to unite sports, fun, and wine culture. Unlike traditional races purely focused on time and performance, the event's concept revolves around celebrating balance: "run first, drink later."
The project's challenge was to translate this light, vibrant, and relaxed spirit into a complete visual universe, combining typographic design and custom illustration to connect runners and wine enthusiasts in the exact same experience.
Sketches:
Touchpoints & Applications:
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